Whatever you promise at signup sets what the subscriber expects, and expectation drives engagement for the whole life of that contact. A vague signup box produces a list that opens nothing.
A strong reason to subscribe might be advice, early access, useful reminders, product education, something exclusive, or a relevant offer. It should be specific enough to be worth an email address.
Forms, on-site prompts, lead magnets and incentives all get reviewed. Discounting is the easiest lever and the most expensive one, so it is not the default answer.
A 2,000-name list where 40% open is worth more than a 20,000-name list where 3% do, and it costs less to send to. Deliverability follows engagement now, so a big cold list actively damages the sends you make to the people who do want them.
Part of this work is usually removing people, not adding them.
Shops with traffic that does not convert into subscribers, or a list that grew fast through discounting and now opens nothing. Works best alongside strategy, since the segments and the signup promise need to agree.
The audit covers list health, signup points and engagement bands. Free, in writing, five working days.
Get the free auditSee pricingNo. Bought lists damage your sending reputation and are not lawful to email under UK GDPR without consent.
Sometimes. It grows a list fast and trains people to wait for the next code. If margins are tight, a better first email beats 10% off.
It depends on traffic. Improving the signup rate on the traffic you already have is normally the quickest gain available.
Yes, as part of the setup work. Unengaged contacts get suppressed rather than deleted, so nothing is lost.