A single email, sometimes two, timed to when someone is likely to be running low. Coffee at 30 days, skincare at 90, dog food at whatever the bag size dictates.
If your product runs out, the reorder nudge is the highest margin email you can send. It only needs the maths to be right.
A single email, sometimes two, timed to when someone is likely to be running low. Coffee at 30 days, skincare at 90, dog food at whatever the bag size dictates.
Work backwards from real consumption, not from the average order gap in your data. Then send slightly before they run out, because the alternative is them buying it in a supermarket on the way home.
If you sell several sizes, the timing has to branch by variant. This is the part most shops skip and it is why the flow underperforms.
If people reorder the same thing predictably, a subscription may serve them better than a reminder. The onboarding and failed-payment flows that come with that are covered in the subscription box guide.
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