I manage Facebook and Instagram ads for Edinburgh shops and ecommerce brands, remotely and monthly, alongside their email marketing. The ads find new customers. The email brings them back. This page covers what is different about running ads for a Edinburgh business.
Everything runs remotely, by email and the occasional video call. There is no Edinburgh office and I do not hold in-person meetings.
Edinburgh shops sell to two audiences: people who live there and the millions who visit. Meta Ads are one of the few ways to reach visitors after they have gone home, and email is how you keep selling to them.
That is the job I do: set up and manage the ads in your own account, and make sure the people they bring in land on an email list with a welcome series waiting for them.
Visitors who bought in person or browsed your site while in Edinburgh can be reached afterwards with retargeting and, if they signed up, by email. Shops that rely on tourist trade should collect email addresses at the till and online, then use Meta Ads to bring similar people to the website.
August is dominated by the Edinburgh Festival Fringe and the International Festival, when the city is busiest and local ad prices can rise. Hogmanay is a second peak. Scottish bank holidays also differ from England's, including St Andrew's Day on 30 November.
None of it needs a bespoke strategy. It needs a calendar agreed in advance, with the ads and the emails planned together.
Not sure whether your ads are earning? The free audit covers your ad account and your email, in writing, in five working days.
Get the free auditSee Meta Ads pricingMost people who click an ad do not buy on the first visit. Without email, they are gone. With a lead ad, a sign-up form and a working abandoned cart flow, a share of them become customers you can reach for free.
It works the other way too. Your email segments tell Meta who has just bought (so you stop paying to reach them) and who your best customers are (so lookalikes find more like them). The full argument is in Meta Ads and email marketing together.
Management starts from £250 a month and covers setup, creative and copy, tracking, lead ads, retargeting from email segments and a monthly report. Ad spend is paid by you straight to Meta. The full list is on the Meta Ads page and pricing.
No. Everything runs remotely, by email and, when it helps, a video call.
Usually not, if you ship nationally. Target your whole delivery area and use a separate local campaign only for local offers.
It depends on your prices and margins. I suggest a starting budget after the audit and will say if it is too low to learn from.
You do not have to, but most of the value of a new customer comes from repeat orders, and email is how you get them without paying for another click.