I work with Liverpool shops and ecommerce brands remotely and monthly, inside your own email platform. This page covers the buyer habits and calendar worth planning around, from visitors to the Grand National.
Everything runs remotely, by email and the occasional video call. There is no Liverpool office and I do not hold in-person meetings.
Liverpool's independent shops do well on loyalty: people buy from brands that feel like theirs and tell other people about them. That is a good starting point for email, because a list that already likes you needs looking after more than persuading.
What usually goes missing is consistency. Campaigns go out when there is time, and flows were set up once and never checked again. A freelancer on a monthly plan fixes that without the cost of an agency team.
Three things, in practice.
The city gets a lot of visitors, and many buy from you in person and never again. A signup at the till or a card in the bag that promises something specific can turn a visitor into an online customer months later.
Football, the Grand National at Aintree in April and the city’s music heritage all create gifting moments for the right products. If they fit, plan campaigns around the dates rather than reacting on the day.
Liverpool buyers respond to brands that sound like people. Countdown timers and last-chance subject lines every week wear thin quickly and cost more in unsubscribes than they earn.
April and the summer events season can lift fashion, accessories and gifting. January is quieter and better for restock reminders and fixing whatever broke over Christmas.
In autumn, decide early whether to take part in Black Friday. Christmas is governed by postage cut-offs, so the email that states the last order date clearly is usually the most useful send of December.
None of that needs a bespoke strategy. It needs a calendar agreed in advance, so nothing is written in a panic.
Not sure where your account is losing money? The free audit tells you in writing, in five working days.
Get the free auditSee pricingThe arrangement is the same for a Liverpool brand as for one anywhere else. Everything runs remotely, by email and the occasional video call. There is no Liverpool office and I do not hold in-person meetings, which is part of why the price is what it is.
I work inside your existing email platform. Campaigns get written and sent, the flows your plan covers get built and looked after, list health gets checked, and you get one page of numbers every 30 days. The pricing page has the numbers, and getting started sets out the first month week by week.
Deliverability and list hygiene first, then the first flows your plan covers, usually welcome and abandoned cart. Nothing new gets sent into a broken account.
Campaigns on an agreed calendar, drafted a fortnight ahead, in a template built for a phone. Further flows go in behind them if your plan includes them.
By now there is enough data to split the list properly and improve individual emails on their own numbers rather than guesses. The services page covers the ongoing shape of it.
No. Everything runs remotely, by email and, when it helps, a video call. You are never waiting for a meeting to get an answer.
No. I work with shops anywhere. Liverpool has its own page because the questions come up, not because the method changes.
No. Replies from your customers land in your inbox and stay yours to answer. I answer your questions about the email work.
Your shop URL for the free audit. If you go ahead, user access to your email platform and the few things listed on getting started.