Meta Ads Manager is where Facebook and Instagram ads are built, run and reported on. I work in yours, as a partner on your Meta Business account, and connect it to the email platform you already use so ads and email share the same customer data.
It is Meta's tool for running paid ads across Facebook, Instagram, Messenger and the Audience Network. It sits inside a Meta Business account, alongside your Facebook Page, Instagram account, pixel and product catalogue.
For a small shop, the parts that matter are campaigns and budgets, audiences, the pixel and Conversions API, and lead ad forms. Everything else can wait.
You add me as a partner on your Meta Business account with access to the ad account, pixel and catalogue. I never need your Facebook login, and your card stays on the account in your name. Removing me takes one click.
The same rule applies to every platform I work in: your account, your data, your login.
Shopify, WooCommerce and most shop platforms have an official Meta connection that installs the pixel, the Conversions API and the product catalogue. I set it up and check that purchases are reported correctly.
Klaviyo and Mailchimp can sync segments to Meta as custom audiences. Klaviyo also takes lead ad sign-ups directly. For other platforms, I check what connects during the audit.
Want to know whether your ad account and your email platform are set up to work together? The free audit checks both.
Get the free auditSee Meta Ads pricingHow I run it month to month is on the Meta Ads page.
No. You add me as a partner in your Meta Business account. Your login and payment details stay yours.
Klaviyo and Mailchimp can sync audiences to Meta directly. Klaviyo also connects to lead ads directly. For other platforms, I check what connects during the audit.
Yes. If you do not have one, setting it up is part of the first week, in your name.
The tool is free. You pay for the ads you run, straight to Meta.