Brevo charges for sending rather than for storing contacts, which changes the maths completely if you hold a big list and send to it selectively. Marketing and transactional email live together, so order confirmations and campaigns share one sending reputation and one set of templates.
The automation builder is capable rather than deep, and the interface is plainer than the ecommerce-native tools.
Shops with large lists, businesses sending high transactional volume, and anyone who has been quoted an uncomfortable number by a per-contact platform.
Worth pairing with honest list hygiene, because cheap sending makes it tempting to keep emailing people who stopped caring, and deliverability now follows engagement.
Brevo prices by monthly email volume, with unlimited contact storage on paid plans and a free tier with a daily send cap. Transactional email is billed separately from marketing sends.
Platform fees are yours and paid direct, never marked up through me. Rates move, so check the platform for current pricing before you budget on it.
Everything on the services list, built inside Brevo. Flow architecture first: welcome, abandoned cart, browse abandonment, post-purchase and winback. Then campaigns, segmentation and monthly reporting.
Because sending is cheap here, the discipline has to come from the plan rather than the invoice. Segmented sends, suppression that is actually enforced, and a template system shared between transactional and marketing email so both look like the same shop.
Already on Brevo? The free audit is done inside your own account, so it tells you what is actually configured rather than what should be.
Get the free auditSee pricingAlways. I am added as a user on your Brevo account and removed the day you ask.
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