They looked, they left, they never added to basket. Lower intent than a cart, far bigger audience, and it costs one email to find out who was serious.
Triggered when someone views a product or collection repeatedly and does not add to cart. It needs on-site tracking installed and a subscriber the platform can identify, which is why it usually fires for a smaller slice of traffic than people expect.
One or two emails. Reference the category rather than the exact item where you can, and lead with useful information: how it is made, how it fits, what people say about it.
No discount here. You are qualifying interest, not rescuing a sale.
If your welcome and cart flows are not built yet, build those first. Browse abandonment is a refinement, not a foundation. The build order is set out in the ecommerce guide.
Not sure whether this flow is set up properly? The free audit tells you in writing, in five working days.
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