A short series after an order ships or is delivered. It sets expectations, reduces support tickets, asks for the review while enthusiasm is high, and sets up the next purchase without discounting.
The window right after someone buys is the cheapest second sale you will ever get, and the best time to stop a return before it happens.
A short series after an order ships or is delivered. It sets expectations, reduces support tickets, asks for the review while enthusiasm is high, and sets up the next purchase without discounting.
How to use, wash, store or assemble it. This alone reduces returns and refund requests.
Ask once the person has had time to form an opinion. A week for consumables, three weeks for something worn or used daily.
The natural companion product, or the refill, depending on what they bought.
A second purchase costs you nothing in ad spend. Repeat purchase rate is the number I watch most closely in monthly reporting, and post-purchase is the flow that moves it. Related: cross-sell and replenishment.
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