Force24 is a marketing automation platform rather than a newsletter tool. The journey builder handles scoring, branching and waits comfortably, and it is happy holding logic that would get awkward elsewhere.
That power is also the catch. An account left alone quietly accumulates half-finished journeys, and nobody can say which one sent the email the customer is complaining about.
Businesses with a considered purchase, a long gap between first visit and first order, or a mix of trade and retail buyers who should not be getting the same email.
It rewards proper strategy work up front, because the tool will build whatever you describe, including the wrong thing.
Force24 is sold on an annual contract with onboarding, so it is a bigger commitment than the self-serve platforms. Check current terms with them before you budget.
Platform fees are yours and paid direct, never marked up through me. Rates move, so check the platform for current pricing before you budget on it.
I start by mapping what is already live and turning off what should not be. An audit of a Force24 account is usually as much about removal as addition.
Then the flows in build order: welcome, abandoned cart, browse abandonment, post-purchase and re-engagement, with templates and reporting tidied so the numbers mean something.
Already on Force24? The free audit is done inside your own account, so it tells you what is actually configured rather than what should be.
Get the free auditSee pricingAlways. I am added as a user on your Force24 account and removed the day you ask.
Never exported, never reused, never moved somewhere I control.
Built in your account. They keep working after I stop.
No lock-in, no set-up fee to recover.