Most small ad accounts have too many campaigns, each with too little budget to learn anything. I set up a simple structure built around your shop, your margins and your email list, so the budget goes where it can actually work.
One campaign to find new customers, aimed at people who look like your best buyers. Existing customers are excluded so you are not paying to reach them.
One campaign for people who visited, engaged or left a basket, timed to sit alongside your abandoned cart flow rather than compete with it.
A lead ads campaign that adds people straight to your email list.
Meta's system learns from conversions. Since the Andromeda updates, the guidance is around 30 conversions a week for an ad set to leave its learning phase. Split a £1,000 budget across eight campaigns and none of them get there. Keep it to two or three and each one has a chance. The detail is in how much to spend on Meta Ads.
Want this looked at on your own account? The free audit covers your ads and your email, in writing, in five working days.
Get the free auditSee Meta Ads pricingAudiences are built from your own data first: email segments, past buyers and site visitors. Budgets are set from what a customer is worth to you, not a round number. Placements start broad across Facebook and Instagram and are narrowed only when the numbers say so.
Tracking. Campaigns cannot learn if sales are not being reported, so the pixel and Conversions API are checked and fixed first.
Yes. If the audit shows the structure is the problem, I rebuild it, keeping anything that is working.
No. It is included in the Meta Ads retainer.
Usually the first two weeks, once tracking is confirmed.