I manage Facebook and Instagram ads for Glasgow shops and ecommerce brands, remotely and monthly, alongside their email marketing. The ads find new customers. The email brings them back. This page covers what is different about running ads for a Glasgow business.
Everything runs remotely, by email and the occasional video call. There is no Glasgow office and I do not hold in-person meetings.
Glasgow has a large independent shopping scene in the Merchant City, the West End and Finnieston, and many shops that sell across Scotland and the rest of the UK. Meta Ads can reach both audiences, and email keeps the customers you win.
That is the job I do: set up and manage the ads in your own account, and make sure the people they bring in land on an email list with a welcome series waiting for them.
If you sell across the UK, target the UK. If a share of your sales is Scottish, a separate Scotland campaign with its own creative and timing is worth testing, because the calendar is different.
Scottish bank holidays differ from England's: 2 January, a summer holiday on the first Monday in August, and St Andrew's Day on 30 November. If you run ads and emails around a holiday weekend, check which audience you are speaking to. The New Year period is a bigger moment in Scotland than in much of England.
None of it needs a bespoke strategy. It needs a calendar agreed in advance, with the ads and the emails planned together.
Not sure whether your ads are earning? The free audit covers your ad account and your email, in writing, in five working days.
Get the free auditSee Meta Ads pricingMost people who click an ad do not buy on the first visit. Without email, they are gone. With a lead ad, a sign-up form and a working abandoned cart flow, a share of them become customers you can reach for free.
It works the other way too. Your email segments tell Meta who has just bought (so you stop paying to reach them) and who your best customers are (so lookalikes find more like them). The full argument is in Meta Ads and email marketing together.
Management starts from £250 a month and covers setup, creative and copy, tracking, lead ads, retargeting from email segments and a monthly report. Ad spend is paid by you straight to Meta. The full list is on the Meta Ads page and pricing.
No. Everything runs remotely, by email and, when it helps, a video call.
Usually not, if you ship nationally. Target your whole delivery area and use a separate local campaign only for local offers.
It depends on your prices and margins. I suggest a starting budget after the audit and will say if it is too low to learn from.
You do not have to, but most of the value of a new customer comes from repeat orders, and email is how you get them without paying for another click.